An NGO's mission statement outlines its core purpose, goals, and objectives, acting as a guiding principle for the organization's actions and activities. It clarifies why the NGO exists, what it aims to achieve, and how it will achieve it. Essentially, the mission statement is the foundation for strategic planning and the blueprint for the NGO's work.

An NGO's vision statement outlines its aspirational, long-term goals and the ideal future state it strives to achieve. It serves as a compass, guiding the organization's efforts and inspiring stakeholders towards a shared purpose. A strong vision statement is expressive, well-written, and uses simple language to be easily understood and remembered. It should be appealing and inspiring, encouraging people to work together towards a common objective.